Talk:Hound's Tooth Expansion Pack/@comment-98.161.62.26-20150609181239/@comment-27666888-20170411080110

Your keyring probably doesn't use high quality plastic, either. More likely it's the same stuff they make little green army men from (which is incredibly cheap).

A plastic injection mold costs about $10k, that means that they need to sell about 500,000 Z-95 models before the cost per unit to produce falls to your estimate of 0.02c per model, and while X-wing has become one of the best selling miniature wargames in the world, I doubt it has hit those numbers.

And eventually, those molds need to be replaced. That's another 10k up front. The cycle starts over.

See above for further discussions about the cost of design, shipping, packaging, advertising, and leaving room in their wholesale for distributors/retailers to make their profits. The margins are not as wide as you're trying to make out.